Telecom operators across the globe continually seek an answer to the issue of declining ARPU levels. Experts correlate this problem to the poor customer engagement levels which is a result of rudimentary mass marketing methods. Our team at mCarbon put together an innovative solution as a well-suited answer to this problem: ‘iContext’. This product is a notification based service that suggests individualized offers to the subscribers. It uses big data analytics and machine learning capabilities to extract relevant information related to consumer behavioral & usage patterns, thus creating actionable insights for operators to act upon. The bespoke service recommendation product is designed to extract higher customer value and increase revenue for operators. iContext, along with improving customer engagement is also an ideal tool for CSP’s looking to manage churn. As a comprehensive product, it renders subscriber management services by digitizing and delivering custom notifications.

By | 2018-01-16T09:16:20+00:00 February 25th, 2017|Winners, Winners 2016|