In a world driven by innovation, Aditya Birla Health Insurance (ABHI) has taken a step forward with the Digital Health Assessment (DHA). This trailblazing health-tech solution reimagines traditional health assessments, delivering convenience, precision, and engagement like never before. ABHI’s DHA proposition exemplifies its commitment to leveraging technology for customer centric health solutions and revolutionizing how health and wellness are experienced.
To better understand Digital Health Assessment, let’s look at the organizational problem statement that this revolutionary tool has helped resolve. Traditional health check-ups have their limitations in terms of accessibility, time consumption, turnaround time, and cost constraints. A Digital Health Assessment is a mobile-based tool that helps to assess health, anytime, anywhere. It reduces time and dependency on external vendors. Also, with real-time results, it helps to reduce overhead costs too.
A Health First Proposition by Aditya Birla Health Insurance
At the core of ABHI’s offerings is a unique value proposition – rewarding customers for embracing healthier lifestyles. ABHI is the only insurer in the industry that enables customers to earn back up to 100% of their premium through healthy behaviour, a feature embedded in its flagship HealthReturnsTM Program. DHA plays a crucial role in this ecosystem by linking health evaluations directly to wellness scores and rewards, making preventive care not just accessible but financially beneficial.
What is Digital Health Assessment (DHA)?
The DHA is an advanced AI-powered health assessment tool that leverages cutting-edge facial scan technology to analyze critical health metrics in real-time. By revolutionizing the traditional approach to health evaluations, it eliminates the need for physical appointments or diagnostic visits. This innovative solution ensures a seamless, hassle-free experience, placing customer convenience and accessibility at the forefront.
Why Digital Health Assessment over traditional health assessment?
DHA is a first-of-its-kind offering in the insurance sector. Its ability to evaluate health, engage customers, and monetize healthy behaviour sets it apart from the traditional model of health assessment. By making preventive care rewarding and accessible, DHA ensures that ABHI customers make the most of a truly unique and value-driven insurance experience.
Can DHA be trusted?
Yes, the DHA tool can be trusted as it adheres to rigorous standards for safety and quality. It complies with HIPAA regulations, is clinically validated, and registered with India’s CDSCO. It holds ISO accreditation, is classified as an FDA Class 1 product, and is currently awaiting CE Mark approval.
Key Features of DHA
1. AI-Driven Technology: A Face Scan tool that is powered by AI & signal processing technology, through the ABHI App or website, providing vital metrics within minutes
2. Instant Reports: Results are instantly available on the ABHI app post-scan
3. Convenience Redefined: Capable of performing assessments anytime, anywhere, without appointments or travel 4. Integration with Wellness Rewards: It integrates the findings into ABHI’s rewards system, motivating customers to maintain healthier lifestyles
How does DHA work?
1. Customers log into the ABHI app or website and select the DHA feature
2. The face scan technology assesses metrics like Blood Pressure, Heart Rate, BMI, and other key health vitals 3. Reports are instantly generated and uploaded to the ABHI app for customer review
4. The Wellness Score, linked to ABHI’s HealthReturnsTM Program, incentivizes customers with up to 100% premium returns for adopting healthy behaviours by completing their ActivDaysTM (physical activities)
Parameters Screened:
1. Key Body Vitals: Respiration Rate, Oxygen Saturation, Blood Pressure
2. Heart Health: Heart Rate
3. Physiological: BMI
Revolutionizing Health Assessment with Aditya Birla Health Insurance
Solving Real-World Challenges
Health assessments often involve delays and wait time, human interventions & dependency, and logistical challenges.
DHA addresses these pain points by offering:
Faster Turnaround: Instant results save time for both customers and healthcare providers
Enhanced Accuracy: AI-driven evaluations reduce the margin for error
Customer Empowerment: By enabling self-assessments, DHA empowers customers to monitor their health proactively
Driving Customer Engagement
DHA seamlessly integrates with ABHI’s HealthReturns™ Program. It allows customers to track their wellness and earn rewards for adopting healthier behaviors, enhancing engagement through health insights and financial incentives.
Impact and Recognition
Since its launch, DHA has garnered widespread appreciation from customers and industry experts alike. Its ability to drive proactive health management while ensuring customer satisfaction has made it a pioneering innovation in health-tech.
Why DHA deserve recognition?
In a category as critical as health innovation, DHA stands out for its:
▪ Transformational Impact: Redefining health assessments with AI
▪ Customer-Centric Approach: Streamlining health evaluations for better convenience
▪ Unique Value Proposition: Seamlessly integrating into ABHI’s rewards program, enabling premium returns for healthy behavior.
Conclusion
In matters of health, every minute matters. Aditya Birla Health Insurance’s Digital Health Assessment is not just an innovation— it’s a step toward preventive care, empowerment, and wellness. By seamlessly blending technology, convenience, and rewards, DHA sets a new benchmark in the health insurance industry, creating an impactful and scalable model for the future.
Through DHA, ABHI is not just offering a service—it’s shaping the future of health and wellness. With its unique proposition of rewarding customers for healthier lifestyles, DHA reaffirms ABHI’s leadership in the health insurance industry. It’s an innovation that deserves recognition for its potential to transform lives and inspire a healthier world.
