Empowering Micro Deposits
Ujjivan Small Finance Bank’s Micro Deposit programme, launched in 2022, has reactivated over 25 lakh dormant accounts by encouraging small, regular savings through rounded-off EMI payments. This initiative has led to a 30% higher average balance among participants and a 2% increase in UPI transactions. The bank has collected over ₹100 crore through micro deposits and saved ₹50 lakh in communication fees. With technology integration, Ujjivan has made savings easier and more transparent, empowering underserved communities to build financial resilience.