Trailblazing Bhutan’s Tourism: Innovative Strategies by THRS for Sustained Success
THRS helped Bhutan overcome challenges in the tourism sector by implementing innovative marketing strategies. With initiatives like affordable fares, better connectivity, and promoting sustainable experiences, THRS positioned Bhutan as a top destination. As a result, Bhutan exceeded its tourism targets in 2024, attracting over 103,000 visitors, with a significant rise in demand for eco-friendly and wellness tourism.