FreeCharge – mMoney winner 2015
FreeCharge helps users stay connected. A truly ‘Made in India’ product, FreeCharge is built on a novel idea of making the transaction for its users ‘free’. It lets its users – Recharge their Prepaid Mobile Phones, Datacard, DTH, make Postpaid and Utility Bill Payments.
FreeCharge not only makes the process of Recharging Mobile Phones, Data Cards, DTH and Bill Payments simpler & convenient, but also makes it rewarding by offering premium deals and offers from partners to its users. While making payment, consumers are rewarded with coupons of equal value thus practically making their recharges “Free”.
FreeCharge works with over 300 premium partners and has built an amazingly impressive array of partnerships across online & offline retail brands in the country such as McDonalds, Flipkart, Amazon, Cleartrip, Snapdeal, Yatra, Dominos, Costa Coffee, Baskin Robbins, PVR, etc. As an example, consumer can pay Rs. 150 of prepaid recharge and get rewarded with offers and deals from worth the same amount from such partners and get their recharge done for free.
FreeCharge has grown over 10 times in last 12 months, leads the mobile commerce revolution in the country with 90% on its transactions happening on its app. With its 27Mn strong user base, FreeCharge recently completed 15 Mn App downloads across all its app stores. FreeCharge aims to do over 1 Mn transactions a day by March 2016.
The company was started on August 15, 2010. The company has raised funds from Sequoia Capital, ru-Net, Sofina and Snapdeal. FreeCharge and Snapdeal acquisition is the largest
buyout so far in the Indian consumer Internet sector as it arms itself with fresh ammunition to battle rivals for leadership in the online retail sector.
The technology, design or innovative idea used
FreeCharge delivers it awesome product / consumer experience through a mix of technology, design, partnerships and innovations.
Material Design:
First App in India to launch the new L inspired design. The design has been positively received, widely acclaimed for its simplicity and brilliant user experience by the community.
FreeCharge Credits: A closed wallet feature called ‘FreeCharge Credits’ ensure users are able to complete their transactions faster. With FC Credits, users can add an amount to their account and complete transactions in less than 5 seconds without hitting the payment gateway.
Turbo Recharge: With its TurboCharge feature, FreeCharge remembers user’s most frequently recharged transactions and enables him to complete a transaction with one click through FreeCharge Credits
Voice Recharge:In another industry first innovation, the Freecharge Windows app enables users to complete transaction powered by voice command wherein speaking a simple command to your phone.
Saved Cards:
FreeCharge enables users to save their credit/debit cards for a faster recharge experience.
Safe & Secure:
FreeCharge is 100% secure. All transactions are 128 bit SSL secured with trust seal from industry leaders such as VeriSign and PCI-DSS.
Execution of the product or service
FreeCharge delivers its products & service through partnerships & alliances.
Coupons:
FreeCharge works with over 300 premium partners and has built an amazingly impressive array of partnerships across online & offline retail brands in the country such as McDonalds, Flipkart, Amazon, Cleartrip, Snapdeal, Yatra, Dominos, Costa Coffee, Baskin Robbins, PVR, etc. As an example, consumer can pay Rs. 150 of prepaid recharge and get rewarded with offers and deals from worth the same amount from such partners and get their recharge done for free.
Payments:
To enable users to transact, FreeCharge allows users to pay with Credit Cards, Debit Cards and integrated with NetBanking like HDFC Bank, Axis Bank, CitiBank, ICICI Bank, State Bank of India and over 20+ leading banks in India.
Transaction Partners:
Prepaid Mobile: Airtel, Vodafone, Reliance, Aircel, Idea, Tata Docomo, BSNL, & others
Postpaid Mobile: Airtel, Vodafone, BSNL, Tata Docomo, Idea, Reliance & others
DTH: Airtel, Reliance, Dish TV, Tata Sky, Sun Direct, Videocon.
Data Card: Airtel, Vodafone, BSNL, Tata Docomo, Idea, Reliance & others
