Mumbai 17, 2017: Data Science has become a buzzword these days as it’s an emerging field. But still we have a shortage in the number of data scientist in India. There are many institutes coming up with courses in data science to improve on the number. Many industries are revolutionizing solutions and projects in the field of data science.

In the same manner, CleverTap has presented a unique innovation “Automated Intelligent Segments” at the Aegis Graham Bell Award Jury Round under the “Data Science” category. CleverTap is pushing the horizon by helping clients take better informed and more educated decisions by using an industry-first feature on its dashboard in an attempt to increase conversion events within apps to drive user engagement, monetization, loyalty and retention. This is done by defining various generic and custom conversion events that vary from client to client; business to business; to arrive at intelligent automated user segments that would facilitate the creation and implementation of more focused marketing campaigns.

“We have known Aegis Graham Bell Awards since 8 years and seen it grow and accepted by Industry Innovators. It is a privilege for us to be accepted as a nominee in Data Science & Analytics category among established players especially since we are a start-up. The cherry on the cake would obviously be if we win” – Mr Jacob Joseph, Data Scientist, CleverTap.

About CleverTap:

CleverTap is a powerful mobile marketing solution suite that helps marketers create differentiated customer engagement strategies guaranteed to drive blistering growth. Everyday, thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform. Since launching in 2013, CleverTap has helped more than 4,000 customers, including leading brands like McDonald’s, Star, Sony, Samsung, DC Comics, DealsPlus, and BookMyShow use actionable, real-time behavioural insights to build amazing customer experiences – one mobile moment at a time.

About us:

The Aegis Graham Bell Award is the largest innovation award for the ICT domain in India. The Aegis School of Business, Data Science, Cyber Security and Telecommunication has established the Aegis Graham Bell Award as a tribute to the father of the telephony, Alexander Graham Bell. This Award is intended to promote innovation, entrepreneurship in the field of Telecom, Social, Mobility, Analytics, Cloud, and Security to provide recognition for outstanding contributions by the innovators. The Award is organized with support of the Cellular Operators Association of India (COAI), and Telecom Centres of Excellence (TCOE), Convergence India and Deloitte as a knowledge partner.

The 8th Award ceremony will take place on 23th February 2018 at New Delhi. For further information, please visit: www.bellaward.com

For more information, please contact:

Shweta Chavan | Corporate Communication | Aegis Graham Bell Awards | 8433969263 | shweta@bellaward.com